There was a time when influencer marketing was all about creating noise and awareness for your brand. Companies would call on influencers with large numbers of followers to post content that would get people talking about their products and services in hopes that the noise would somehow lead to sales and considerations. Those times are changing.

Today, influencers and content creators are now leading their followers towards sales. Through digital commerces and traffic-driven campaigns, companies can work with creators of all sizes to drive sales and conversions for their offerings. We’re also seeing the great results that nano and micro-influencers are driving.

In our time together we will explore this relationship and how creators and businesses are working together to impact the bottom line.